More than 51 million people — that’s one quarter of all those over 21 in the United States—visited casinos last year, according to industry estimates. That makes the casino business a lucrative place for any hotel, resort, or property owner to invest in, and it can be even more profitable when the right marketing strategies are implemented.
The setting in which a casino is located can make or break the success of a casino. Lighting and other visual elements play a role in creating the right atmosphere. And video screens can add to the design or serve a functional purpose, like displaying jackpots and other information about current games.
Casinos also offer a variety of activities beyond gambling, including floor shows, golf, spa services and gourmet restaurants. Some offer a high-end shopping experience, such as New York’s swanky Le Cirque restaurant or Hermes and Chanel boutiques. Others offer luxurious accommodations, such as the Bellagio in Las Vegas. And some feature a selection of traditional Far Eastern games, such as sic bo (which first spread to European and American casinos during the 1990s) and fan-tan.
Casinos are known to promote a sense of euphoria, excitement, and thrills through the use of different games. They also have different betting options that appeal to a wide range of players, from those who enjoy the simplicity of slots to those who prefer to test their skills with games such as blackjack and poker. Those who are looking for a more social experience can opt for online versions of casino games that feature live dealers.