How Casino Marketing Can Help Your Facility Stand Out in the Marketplace


The casino industry is in a state of flux. While the games and entertainment options that are popular today may not be the same five or 10 years from now, the right casino marketing strategies can help your facility stand out in the marketplace.

Unlike other Vegas movies that only scratch the surface of what makes Las Vegas so unique, Martin Scorsese’s Casino is an epic history lesson about the city and its ties with organized crime. It also reveals the intricacies of how casinos mint billions and how the mob lost control of the city.

While many of the scenes are unsettling, Casino is also a great character study. De Niro is brilliant as Ace, a low-level racketeer who becomes corrupted by the power and money that comes with being a high roller. He loses track of his moral code, even when it means taking advantage of prostitute Ginger (Stone).

Another key piece of the movie is how gambling addiction leads to a series of bad decisions that ultimately lead to a lifetime of hardship and pain. It’s a good reminder of how important it is to set limits and play within your budget. Some players even use devices like Winners Banks to lock away their winnings so they don’t spend it all on one session.

With the right casino marketing, you can capture the attention of event planners who are looking for a new venue to hold their next meeting or convention. By using Cvent’s Competitive Market Ads, you can get major exposure in searches for hotels and other destinations that are similar or sister markets to your casino. This type of visibility can bring in the group business you’ve been missing out on.