Despite their differences—you’ll find strutting crooners at the Hippodrome in London, humming jukeboxes in New York’s Chinatown, or shuttle buses crowded with tourists on the Vegas strip—one thing casinos have in common is that people come to gamble. Some are regulars who strut around expecting to win big, while others are trying to win back their last losses. Either way, the music is blaring and the coins clinking, so there’s usually a fun atmosphere that can’t be denied.
In the 21st century, casinos have become a lot more sophisticated. Some have added luxurious hotels, cutting-edge technology, spas and health clubs, and top-tier restaurants to their offerings. The aim is to provide a complete experience that will keep people coming back and recommending the casino to their friends and family.
It’s also important for casino brands to consider customer support. Especially when things go wrong, customers want to know they can get help quickly. This is why many casinos have invested in great customer service, and make it easy to contact them by phone or through their website.
The most successful casino brands are the ones who take a holistic approach to their marketing. They optimize their content for keywords related to their amenities, location, unique offerings, and the latest events. They also rely on proximity marketing tactics such as beacons and other geotargeting tools to boost guest interest when they are close to the casino. And they partner with local businesses, entertainers, event suppliers, and food vendors to increase word of mouth mentions.
