Cvent Boosts Your Presence at Casinos With Competitive Ads and Other Proximity Marketing Tools

Stepping into a casino is like stepping into an alternate reality – one with flashing lights, clinking slots, and music that pumps you up. Whether it’s laughing players around tables or the sense of excitement you can feel through the floor, there’s an energy to casinos that draws in people from all walks of life.

Casinos succeed by encouraging people to gamble, and the longer they can keep patrons gambling, the more profit they make. To do this, casinos use a variety of psychological tricks. For example, they often use bright and sometimes gaudy colors that are supposed to stimulate the senses; they also don’t put clocks on their walls, as the idea is to encourage patrons to lose track of time.

But beneath the veneer of bright lights and free drinks, casinos stand on a bedrock of mathematics engineered to slowly bleed their patrons of cash. For years, mathematically inclined minds have tried to turn the tables, deploying the best of their knowledge of probability and game theory to find ways to beat the system.

Knowing demographic information about your visitors is important, but it’s not enough to understand their motivations, pain points, and experience of your brand. With Cvent’s Competitive Ads and other proximity marketing tools, you can boost your visibility when event planners are searching for a casino near them, and you can target your advertising to only those who are most likely to follow through with booking group business at your venue.