A casino, according to Merriam-Webster’s dictionary, is “a building or room used for social amusements, especially gambling.” When people think of casinos, they often picture the megaresorts in Las Vegas. These massive hotel and entertainment complexes brim with neon lights, fun, and games of chance. But a casino is much more than that. It is a business, and the goal of a successful casino is to encourage visitors to gamble in order to make money.
Casinos rake in billions of dollars each year for the corporations, investors, and Native American tribes that own them. They also generate income for the states and localities in which they operate.
To accomplish their goals, casinos employ a variety of strategies. For example, they waft scented oils through their ventilation systems to create a manufactured blissful experience. They play cheerful music to encourage people to stay and gamble. And they use dazzling lighting to keep people from leaving too soon.
In addition to gaming, a casino may offer food and drinks, entertainment, spa and health club amenities, and award-winning restaurants. As such, a casino marketing strategy must focus on the entire customer experience.
Consumers trust each other more than they do brands, and word of mouth is a critical marketing tool for casinos. In addition to displaying positive reviews and testimonials on their websites and social media pages, casinos can also encourage customers to post pictures and videos of their winnings. They can even consider partnering with e-sports teams and platforms.
