A casino is a place where champagne glasses clink, coins clinke and people are eager to try their luck at gambling. Whether it is at blackjack, roulette, or slot machines, gamblers are a diverse group. Some are hoping to strike it rich, while others are just looking for a quick fix. But they all share one thing – a desire to have a good time.
A casino’s business model is designed to ensure their profitability. It is virtually impossible for someone to play a game and win more than the casino can afford to pay out, even if they spend all day gambling. Because of this, the house always wins. To counteract this mathematical edge, casinos offer patrons free perks and incentives such as hotel rooms, meals, tickets to shows, and reduced-fare transportation.
Marketers have long used demographic information to predict casino visitor behavior, including their preferences and habits. But this data can be misleading if it doesn’t consider context. Take, for example, a group of women gathered outside a casino. Their demographic information might reveal that they are in their early 30s and college-educated, but this doesn’t tell you why they are there. They may be on a business trip, or they could be celebrating a bachelorette party.
Robert De Niro and Sharon Stone are both terrific in Casino, but it is Stone who carries the movie with her charisma and talent. Her performance is a showcase of both ruthlessness and empathy. She is the kind of character who is so compelling that you have to respect her even when she’s doing things that make your skin crawl.
