Secrets of a Successful Casino Marketing Strategy


Behind the flashing lights and free cocktails, casinos are designed to trick you into spending more money than you have. They know that you’ll lose track of time and will not notice how many hours you’ve been at the tables or slots. They want you to keep playing, and they use all kinds of tricks (sounds, lights, physical design) to make it difficult to step away from the machines.

Most people walk into a casino with their wallets filled with cash and plans for a bit of enjoyable, sensible gaming and maybe two rounds of drinks. But they walk out a few hours later with no idea what time it is, how much they’ve spent, or where their money went.

Beneath the glitz of the casinos, they’re built on a bedrock of mathematics, engineered to slowly bleed patrons of their cash. Each game has a house edge, a statistical probability that will work against the player every time they play. It’s up to mathematicians and computer programmers to keep track of this advantage, making sure that over time, the casino makes more money than they lose to gamblers.

Consumers trust other consumers, so a casino’s marketing strategy must focus on boosting discoverability and creating positive word of mouth about the place. Encourage customers to write reviews, and feature those on your website and social media pages. Consider partnering with local businesses, entertainers, and food vendors to help boost your brand.